Penn Entertainment CEO Declines Comment on Acquisition Rumors
Exclusive ESPN Bet Integration Unveiled
ESPN Bet Integration and Growth Plans
WEB Penn Entertainment CEO Jay Snowden declined to comment on speculation of competitors teaming up to acquire the operator during Thursday's earnings call. However, Snowden did reveal that the company will embed ESPN Bet, operated by PENN Interactive, across ESPN platforms, including exclusive promotional services.
Snowden stated that the deeper integration, which Penn said would deliver top-of-funnel growth, comes ahead of the operator's launch in New York. By Q4 2024, ESPN Bet is expected to see improved product offerings and deeper integration with ESPN.
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